You’ve collected hundreds of guest emails—but your newsletters get 15% opens (if you’re lucky). Meanwhile, savvy hotels are using email to drive 30%+ of direct bookings at zero ad cost.

The difference? A proven email template that hooks readers instantly.

After testing 50+ variations with Nigerian hotels, we cracked the code for 75%+ open rates and 25% click-throughs. Here’s the exact template—steal it, tweak it, and watch your bookings grow.

Why Email Marketing Beats Social Media for Hotels
✔ 5X higher ROI than Facebook ads (Direct Marketing Association)
✔ Guests expect deals in their inbox (unlike intrusive ads)
✔ You own your list (No algorithm changes can kill your reach)

Yet, most hotel emails fail because of:
❌ Boring subject lines (“Special Offer Inside!”)
❌ Text-heavy designs (Guests won’t read paragraphs)
❌ No clear urgency (“Book whenever…”)

The 75% Open-Rate Email Template

Subject Line (The Make-or-Break)
📌 Winning Formula: Personalization + Curiosity + Deadline

✅ Examples:
– “Olu, your 15% VIP discount expires tonight! 🏝️”
– “Only 2 rooms left for Carnival weekend, Adeola!”
– “You’ll LOVE what we added to our pool, Funke 👀”

🚫 Avoid: “Newsletter 5” / “Hotel Updates”

Preheader Text (The “Subject Line Sidekick”)
✅ Good: “Your exclusive offer inside + free airport transfer!”
❌ Bad: “View this email in your browser”

Email Body (Copy-Paste Structure)

“`html

Olu, Your VIP Weekend Escape Awaits!

“Best stay ever! The breakfast was fire 🔥” – Chidinma M. (January guest)

Don’t miss out! Offer ends Friday at midnight.


Unsubscribe

“`

3 Pro Tips to Boost Results

1. Segment Your List
– Past guests: “We miss you! 20% off your next stay”
– Website visitors: “Your cart is waiting! Complete your booking”
– Event attendees: “Exclusive Carnival after-party access”

2. Send at the RIGHT Time
⏰ Best for Nigeria:
– Tuesdays 10-11 AM (Work breaks)
– Sundays 7-9 PM (Weekend planners)

3. Test These Subject Line Hacks
🔑 Use their city: “Lagos travelers: Limited rooms this weekend!”
🔑 FOMO trigger: “87% booked—your last chance!”

Case Study: How a Jos Hotel Got 58 Bookings in 1 Week
1. Sent 500 emails with subject: “Your private mountain view is ready, [Name]!”
2. Included a guest video testimonial (“The sunrise here is magic!”).
3. Added a 48-hour discount clock.

Result: ₦2.3M revenue from one email blast.

Your 30-Day Email Game Plan
1️⃣ Week 1: Clean your list (Remove non-openers for 6+ months).
2️⃣ Week 2: Send a “We miss you” offer to past guests.
3️⃣ Week 3: Create a “Last-minute deal” email for next weekend.

📢 Want Our Free Email Template Pack? DM “EMAIL” now!

🔔 Follow @HotelsAndPlaces for more marketing wins!