Tired of empty rooms? Your guests hold the key to unlocking booking success in Nigeria’s competitive hotel market.In 2025, online reviews are more crucial than ever. Potential guests heavily rely on feedback from others before making a reservation. Ignoring this is leaving money on the table, especially in a market as vibrant and nuanced as Nigeria. Here’s how to leverage guest reviews to your advantage:
1. **Make it Easy to Review:** Don’t hide the review process. Actively solicit feedback by providing clear and straightforward methods for guests to leave reviews on platforms like Google, TripAdvisor, and even reputable Nigerian travel sites (like Jumia Travel). Consider a simple QR code at checkout or a friendly follow-up email. For instance, The George Hotel in Lagos subtly encourages reviews through their post-stay communication, highlighting their rooftop bar experience. A recent survey showed hotels that proactively asked for reviews saw a 30% increase in their average rating within 3 months.
2. **Respond Promptly and Professionally:** Ignoring reviews, especially negative ones, is a huge mistake. Respond to every review, both positive and negative, in a timely and professional manner. Thank guests for positive feedback and address concerns raised in negative reviews with empathy and a willingness to find solutions. Publicly acknowledging and addressing issues shows you care about your guests’ experience. If someone complains about mosquitos at your resort near the Osun-Osogbo Sacred Grove, acknowledge the natural environment and outline steps you’re taking to mitigate the problem.
3. **Incentivize (Ethically):** While directly paying for reviews is unethical and often against platform guidelines, you can incentivize guests to leave reviews through loyalty programs or small perks for repeat visitors. For example, offer a discount on their next stay if they leave a review. Ensure the incentive is tied to the review process itself, not necessarily a positive review. Another option, now popular in Lagos hotels, is entering reviewers into a monthly raffle draw for a free weekend stay.
4. **Showcase Positive Reviews Prominently:** Don’t let positive reviews get buried. Feature them prominently on your website and social media channels. Use excerpts from positive reviews in your marketing materials. Video testimonials from satisfied guests are even more impactful. Highlight what makes your hotel unique – perhaps the friendly service, the delicious local cuisine, or its proximity to attractions like the revitalized Zuma Rock visitor experience. Remember, social proof is powerful, and showcasing positive experiences builds trust and encourages bookings. Click the link below to subscribe to our blog for more informative tips and information like these. http://hotelsandplacesng.com/subscribe
