In Nigeria’s competitive hospitality industry, location is everything. Guests don’t just book a room—they book an experience, a vibe, and most importantly, Instagramworthy moments.
If your hotel is near (or can partner with) these 7 iconic Nigerian destinations, you’re sitting on a goldmine of free marketing. Here’s how to leverage them to boost bookings, attract influencers, and dominate social media.
1. Lekki Conservation Centre (Lagos) – The Nature Lover’s Dream
Why It Works:
Africa’s longest canopy walkway (401 meters of photo ops)
Lush greenery, monkeys, and serene boardwalks
How Hotels Can Benefit:
✅ Package Deal: Offer a “Rainforest Retreat Package” with tickets + free transport.
✅ Content Hack: Film guests walking the canopy—tag @LekkiConservation.
✅ Hashtag to Use: LekkiCanopyWalk
Best For: Ecoresorts, boutique hotels in Lekki/Ikoyi.
2. Obudu Mountain Resort (Cross River) – The Ultimate Escape
Why It Works:
Stunning mountain views, cable car rides, and cool weather
A bucketlist destination for Nigerians
How Hotels Can Benefit:
✅ Partner Offer: “Stay 3 Nights, Get Free Cable Car Tickets”
✅ Content Hack: Share guest videos of the sunrise from the mountains.
✅ Hashtag to Use: ObuduMagic
Best For: Hotels in Calabar or nearby—position as a “preadventure stay.”
3. Tarkwa Bay Beach (Lagos) – The Hidden Gem
Why It Works:
Secluded, clean beaches perfect for drone shots
Surfing, jet skiing, and beach bonfires
How Hotels Can Benefit:
✅ Exclusive Access: Offer “Private Boat Transfers to Tarkwa Bay.”
✅ Content Hack: Host a beach picnic—tag influencers for free exposure.
✅ Hashtag to Use: TarkwaBayEscape
Best For: Waterfront hotels in Victoria Island or Lekki.
4. Yankari Game Reserve (Bauchi) – The Safari Experience
Why It Works:
Nigeria’s premier wildlife destination (elephants, baboons, springs)
Rare content for animal lovers
How Hotels Can Benefit:
✅ Safari Package: “2 Nights + Guided Safari Tour.”
✅ Content Hack: Post guest encounters with wildlife (ethically!).
✅ Hashtag to Use: YankariAdventure
Best For: Hotels in Bauchi or nearby states.
5. Ngwo Pine Forest (Enugu) – The Mystical Forest
Why It Works:
Towering pine trees, caves, and waterfalls
A fantasylike setting for creative shoots
How Hotels Can Benefit:
✅ Adventure Bundle: “Forest Hike + Picnic Basket.”
✅ Content Hack: Film “A Day in Ngwo” reels with guests.
✅ Hashtag to Use: NgwoPines
Best For: Hotels in Enugu—market as a “nature detox.”
6. Gurara Waterfalls (Niger State) – The Power of Water
Why It Works:
Majestic 30meter waterfalls (epic slowmo videos)
Camping and swimming opportunities
How Hotels Can Benefit:
✅ Weekend Getaway: “Waterfall Tour + Overnight Stay.”
✅ Content Hack: Run a “Best Waterfall Photo Contest” (prize = free stay).
✅ Hashtag to Use: GuraraFalls
Best For: Abuja hotels (only 2hour drive).
7. Aso Rock (Abuja) – The Iconic Backdrop
Why It Works:
Nigeria’s most recognizable landmark
Political/business travelers love it
How Hotels Can Benefit:
✅ City Tour AddOn: “Sunset at Aso Rock + Dinner.”
✅ Content Hack: Shoot a “View From Our Rooftop” timelapse.
✅ Hashtag to Use: AsoRockViews
Best For: Business hotels in Central Abuja.
How to Turn These Spots into Bookings 1️⃣ Create Packages (e.g., “Obudu Mountain + 2 Nights Stay”)
2️⃣ Collaborate with Tour Guides (offer commissions for referrals)
3️⃣ Run Instagram Contests (“Tag us at Ngwo Forest, win a free night!”)
4️⃣ Use GeoTags (So your hotel appears in location searches)
Real Example: How a Calabar Hotel Boosted Bookings by 50%
The Hack: They partnered with Agbokim Waterfalls to offer “Waterfall Picnic Baskets.” Guests posted 200+ tagged photos in 3 months—direct bookings skyrocketed.
Your Next Steps
1. Pick 1 nearby hotspot and design a package.
2. Contact local tour operators for partnerships.
3. Start posting locationtagged content daily.
📢 Need Help? DM us “HOTSPOT” for a free Instagram audit of your hotel!
🔔 Follow @HotelsAndPlaces for more marketing hacks!
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